Extensive work has been carried out on the technological, economic and societal potential for better management of energy demand. Huge potential of demand side management can only be exploited by exploring new ways to induce shifts of demand during usage peaks. Digital communication technology can play a vital role in inducing this shift by enabling communication between the devices and the users. Further, communication of feedback information to users has the potential to raise awareness of energy use and encourage overall reduction in demand. A holistic view of the interaction of all key-players - energy devices, energy supplier and energy users - is missing and this project aims at investigating this interaction using a multidisciplinary research team.

The REDUCE Project was an EPSRC project, funded until November 2013.  It is led by the Centre for Communications Systems Research, in collaboration with Psychology and the Centre for Environmental Strategy. The first major phase of the project is now planned and opinion is sought from the Ethics Committee on this phase. The first major phase of the project is commencing soon and we have received a favourable ethical opinion from the University of Surrey’s Ethics Committee on this phase. An overview of Phase 1 can be found here.


Dr Muhammad Ali Imran

Reader in Communications


Centre for Communication Systems Research

Faculty of Engineering and Physical Sciences

University of Surrey

Guildford, GU2 7XH, UK


Tel:  44-1483-686003

Fax: 44-1483-686011

email: m.imran@surrey.ac.uk

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Reshaping Energy Demands Using ICT